About

Color Associations™ identifies collective color synesthesia for abstract nouns and displays the results in a stylized treemap.

Color synesthesia is a phenomenon in which a person experiences colors in response to a non-colored stimulus.

According to the OED, an abstract noun denotes “an idea, quality, or state rather than a concrete object.”

A treemap is a visualization of hierarchical data utilizing nested rectangles.

By the way, a majority occurs when a single color is experienced by more than half of all participants and a plurality occurs when a color is experienced by more participants than any other, but not by more than half.

Come back each day to vote on a new abstract noun and compare your personal color synesthesia to the collective synesthesia of the internet.

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